Carsten's Personal Internet Marketing Book Recommendations

This is small hand-picked selection of my personal favorites books related to internet marketing. They cover a lot of Ground, from Site Design, Copywriting, Personal Management, SEM, SEO, Contextual Advertising, EMail Marketing and Web Analytics.

There are a lot more good books out there to the various topics, which you can find across the cumbrowski.com website, but I had to make choices and decide for one good book over another.

Creating this selection was certainly not easy for me, but I hope you will appreciate it.

I am sure you will enjoy the books as much as I did and for the most part still do. Links to more books to the individual topics can be found at the bottom of this page.

Cheers!
Carsten Cumbrowski

• benchmark and buyers guides
• affiliate marketing and contextual advertising
• search engine optimization (SEO)
• search marketing (SEM) and PPC advertising
• online marketing in general
• copywriting
• web analytics and metrics
• press releases and public relations
• email marketing
• CI - competitive intelligence

• web usability
• CSS design
• HTML
• javascript and dom
• site architecture, project management and testing
• web programming languages (ASP, PHP etc.)
• XML, XSLT, XPath, XQuery
• AJAX - asynchrone javascript and XML
• web services (SOAP, XML-RPC etc.)
• SQL Server