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Copywriting Resources, Articles and Books

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Copywriting 101 Resources


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Copywriting 101 - Collection of Articles by Brian Clark at Copyblogger.com
CopyBlogger.com by Brian Clark about Copywriting and Internet Marketing in general.
The Step by Step Copywriting Course by MarketingSherpa
Four tips for writing a home page by Nick Usborne
Title Capitalization in the English Language by Carsten Cumbrowski

See also Copywriting Blogs

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Copywriting for Search Engines


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The Nitty-gritty of Copywriting for Search Engines -> Quick 27-page handbook tells you how
SEO Copywriting 101 By: Lisa Barone, Bruce Clay, Inc., March 2006
Copywriting for Beginners - SEO Copywriting Article by Dave Child.

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SEO for PDF Documents


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Make your PDFs work well with Google (and other search engines by Duff Johnson
Optimizing PDFs for SEO by By Matt McGee

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Books and Guides to Copywriting


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Here is a selection of Books, Guides, Learning Kits, How-To's and more to Copywriting in general and Copywriting on the Internet.


I own this myself
Persuasive Online Copywriting: How to Take Your Words to the Bank
by Bryan Eisenberg,
Jeffrey Eisenberg
and Lisa T. Davis


I own this myself
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
by Robert W. Bly


Tested Advertising Methods
I own this myself
Tested Advertising Methods
The Copywriting "Bible"
by John Caples, Fred E. Hahn

buy Tested Advertising Methods

I own this myself
Net Words: Creating High-Impact Online Copy
by Nick Usborne

I wrote a review for this book. Read it!

I own this myself
Words that Sell, revised and expanded edition (2006)
by Richard Bayan



I own this myself
Phrases that Sell
by Edward Werz and Sally Germanin



I own this myself
How to
Write Great Copy
(for your Website)

by Dominic Gettins


Step-By-Step Copywriting Course Step-By-Step Copywriting Course
by Karon Thackson

buy Step-By-Step Copywriting Course
Tweaking Your Site's Copy How-to Kit - Tweaking Your Site's Copy to Get More Search Engine Traffic

buy Tweaking Your Site's Copy
Words That Work Words That Work
Copywriting to Sell to CEOs, CFOs & CIOs; Copywriting to Sell Entrepreneurs

buy Words That Work

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