Online Marketing Benchmark Guides and Buyers Guides to eMarketing Services

Online Marketing Benchmark Guides
Affiliate Marketing Stats and Figures
Buyers Guides to Internet Marketing Services - thorough diligence made simple
Online Marketing Magazines
Books, eBooks, Podcasts and Videos to Online Marketing

Online Marketing Benchmark Guides

Hear real-life opinions and see real statistics from real data and representative case-studies


(2007 Ed.)	Email Marketing Benchmark Guide 2009 - Real life open, click, conversion, list size, and budgeting numbers for email marketers. 205 Charts, 66 Tables and Images, 8 Eyetracking Heatmaps, Research from 1,763 real-life marketers, 6 new Special Reports including 12 Point Plan to Increase Email Performance & 8 New "Notes from the Field" Case Studies. Check out the free Executive Summary	(2007 & 2008 Ed.)	Search Marketing Benchmark Guide 2009-10 by Marketing Sherpa is essential for search marketing (PPC & SEO) budget planning. 679 marketers surveyed, 176 charts and tables, Stats on conversion, cost-per-click, and clickthrough rates, Special Section: Search marketing salary guide, Worldwide & regional search, Critical Factors in SEO and Testing & ROI Tracking (B2B & B2C). Check the Free Executive Summary (PDF)
(2007 Ed.)	Ecommerce Benchmark Report 2009 180 charts, tables and graphs, Data from 1,481 ecommerce marketers, Advanced tactics from 'high knowledge' ecommerce organizations, Social media and ecommerce: what's working. Check the Free Executive Summary (PDF)		MarketingSherpa B-to-B Lead Generation Handbook 2008 Although packed with facts, figures, case studies and trends, MarketingSherpa's B-to-B Lead Generation Handbook 2008 is more of a manual for business to business marketers. Download the Executive Summary free to get a glimpse at this handbook and see for yourself.
	Social Media Marketing and PR - Benchmarks and Best Practices Guide 2009 157 charts and tables on the emerging state of Social Media marketing, 13 practical how-to best practices from the field, Discover how Social Media is changing PR, Find out the metrics and budgets of Social Media marketing, Special report: Using Social Networking Sites for Demand Generation & Special Section: "9 Steps to Social Marketing Success". Check the Free Executive Summary (PDF)		MarketingSherpa Marketing With Video Report - Online, TV & Mobile. a Guide for professional online marketers. Save Money - Proven strategies to minimize your spending + reach your goals, Improve ROI - Tactics to decrease media waste + improve targeting, New Research Findings - Gain understanding of the new rules of video, Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers, Primary research from 1,083 marketers and 1,422 consumers , Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more. Check the Free Executive Summary (PDF)
	The Professional Services Marketing Benchmark Report 70 chars and tables + real-life advice from 200 prof. services buyers		Google Eye Tracking Study How Searchers See & Click on Google Search Results Features 64 full-color "heatmaps" of real searchers' reading & click patterns; 5 copywriting tactics tested
	2008 Online Advertising Handbook and Benchmark Guide, 1st Edition. In-Depth research and statistics from the world on online advertising, form display ads, contextual ads and search. Learn about the new trends, new methods like behavoral tarketing, video marketing and more. Find out what works for other advertisers and what does not.		Business Technology Benchmark Guide 2008-09 for Business to Business (B2B) marketers, charts and survey results that let you know what really works and what not in Search Engine Marketing (PPC), Public Relations (PR), Lead Generation (LeadGen), Telemarketing and Direct Mail Marketing (eMail). The guide also includes white papers, studies and statistics by MarketingSherpa and other data sources. You can download for free the Executive Summary to get a glimpse at the the content of this guide.
	Direct Marketing Quantified The Knowledge is in the Numbers. Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season		Drilling Down Handbook Turning Customer Data into Profits by Jim Novo
	Online Retail User Experience Benchmarks 2006 by e-Consultancy This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice. Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs.		Internet Statistics Compendium by e-Consultancy is over 200 pages long, frequently updated and packed with numbers and statistics to the roof.

Check out the Statistics, Market Data & Benchmarks and Buyers Guides for the UK Market from e-Consultancy. Get the best value with e-Consultancy Subscription.

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Affiliate Marketing Stats and Figures

Survey Statistics and benchmarks specifically for the affiliate marketing industry. There are not very much data available today, but the bit that does exist is better than nothing and very helpful in determining trends and tendencies in the affiliate marketing space.


	Affstat Report 2008 The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.		Affstat Report 2007 The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.
	Affstat Report 2006 The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.		Affstat Report 2005 The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.

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Buyers Guides to Internet Marketing Services - thorough diligence made simple

See also Buyers Guides for the UK.

There are currently no buyers guides available from Marketing Sherpa. Unfortunately also not older editions of the guides, which would provide value even if they are not entirely up to date.


	Buyer's Guide to SEO Firms Compare Search Engine Optimization Firms Free Sample, Charts, Profile.		Buyer's Guide to PPC Agencies Compare Paid Search Advertising (PPC) Agencies. Free Sample, Charts, Profile.
	Buyer's Guide to Web Analytics Software by Marketing Sherpa		Buyer's Guide to Email Service Providers - by Marketing Sherpa. 85 Services compared. Free sample
	Buyer's Guide to Email Delivery Audit Services Read profiles of nine independent email deliverability services		ContentBiz Buyer's Guide to Subscription Site Technology Software That Powers Sub Sites

See also Buyers Guides for the UK.

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Online Marketing Magazines

Return to Internet Marketing Resources Home

Revenue Magazine - Performance Marketing Standard Magazine
Search Engine Standard Magazine - First Print Magazine about Search Engine Marketing.

Free Magazines and Publications
Website Services Magazine Free Internet Marketing and Webmaster Print Magazine
Affiliate Classroom Magazine - monthly and free eMagazine for Affiliate Marketing Newbies and Veterans.
TradePub.com - FREE Trade Magazine Subscriptions & Technical Documents.

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