You issue a press release to announce some development in your company that should be of interest for the general public or your industry.
You want that it grabs peoples attention and that it is distributed as wide spread as possible. A press release is not an article and you own no copyright on it. Anybody is allowed to take it and redistribute or republish it AS IS. At the moment the release is being modified, it is not the press release anymore.
Press releases can be leveraged to generate buzz and interest in the products and services you offer. A press release has usually the following format:
The Press release should look like as if it was written by an outside observer of your business.
It should always be written in third person and without any hype, as objective as possible, but at the same time intriguing to get people interested. You want especially the interest of editors of publications who might pick up your press release and print it without making much or any changes to it.
Press release should be less than 2 pages and less than 600 words or 3000 characters.
Logo | Description |
PRWeb - one of the largest and most famous Press Release Newswire Services on the Internet | |
PRWeb Direct Wire Service from PRWeb to submit Press Releases to PRWeb, PR Newswire and others | |
BusinessWire.com - another large Press Release Newswire Service | |
PRNewsWire.com - Press Release Newswire - a United Business Media Company | |
eWorldWire - 24/7 News distribution using its large custom media distribution databases | |
PRZOOM - Leading Newswire & Press Release - Strictly Business News - Free | |
PR Leap - Free and Paid Press Release Distribution to Search Engines |
Logo | Description |
XPressPress.com - Press Release Distribution & Press Release Submission for Press Release Services | |
MarketWire.com - Market Wire - Press Release Newswire/Distribution and EDGAR Filings. (also known as InternetWire.com) | |
24-7 PressRelease - publish your news releases via 24-7PressRelease.com. | |
I-Newswire.com - free press release distribution center | |
PF Wire - Press Flash Wire PR Wire Release Service | |
SANEPR.com - Search and news enhanced FREE, online Press Release distribution service | |
URLWire - Site Announcement Network by Eric Ward | |
AutomatedPR - PR Writing and Submission Service | |
PR.com - Promote Everything About Your Business on PR.com, Press Releases, Articles, Directory and News. |
Logo | Description |
ClippingService.com - Find clipping services to track your press release and what is being said about your Company! | |
Press Radar - PR News Wire Search Engine (Beta) | |
Preparing a News Release - Free Check List in HTML Format. | |
PR Week - The first weekly magazine to offer worldwide coverage of the public relations business. | |
|
PRSA Conference - The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 255 Chapters at colleges and universities throughout the United States. Check out my internet marketing events calendar for other industry events. |
|
Effective Public Relations by Scott M. Cutlip |
Public Relations Kit for Dummies by Eric Yaverbaum |
|
Public Relations Writing by Doug Newsom |
Public Relations on the Net by Shel Holtz |
||
The Complete Guide To Publicity by Joe Marconi |
Press Releases From Hell & How to Fix Them (Examples, Not Theory) |
See the Advertiser Kit to learn more about sponsorship opportunities at Cumbrowski.com. Press? Download my Media Kit.