Guide to Web Analytics (Whitepaper, PDF) by FutureNow, Inc.Improve Conversion by Measuring the Key Scenarios on Your Web Site (PDF) (mirrow)Persuasion Architecture - Free Whitepaper - What is Persuasion Architecture (mirrow)| Moved and Extended! Competitive Intelligence and Competitor Analysis Resources, Tools and Services for Organic and Paid PPC Search Activities, Traffic, Keyword Bidding, Ranking and more. |
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Omniture.com SiteCatalyst® - Enterprise Tracking and Web Analytics Solutions and Service that provides with actionable, real-time intelligence for large online businesses. |
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WebSideStory.com HBX Analytics® - (Hitbox) Enterprise Web Analytics Solutions and Services. Websidestory provides Free Webinars and other comprehensive Web Analytics Resources to clients and prospects. Account to access the resources is required. The Account is Free. WebSideStory also owns the Web Analytics Solutions by Visual Sciences which they acquired in February 2006. |
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Coremetrics.com SurfAid® - Enterprise Online Analytics and Benchmarking for larger Businesses with complex Online Business Strategies. Coremetrics also owns the Web Analytics platform SurfAid, which was developed by IBM. Coremetrics conducts training teleconferences and web seminars for free and hosts an annual conference. |
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Nielsen/Netratings - Examine your Web site audience size, demographic profile and behavior with solutions like "NetView", "MegaPanel" or "SiteCensus" |
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SAS Web Analytics Software is available in the US also as hosted solution. SAS Web Analytics is usually sold in a Package with other SAS Customer Intelligence Solutions. |
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Webtrends Analytics - Webtrends offers solutions for companies of all sizes, from small over medium to enterprise. |
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WebtraffIQ - Web Analytics, Reporting and Analysing cross business marketing initiatives such as Television and Radio advertising, Digital marketing and Direct Offline marketing. |
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iWebTrack provides hosted (ASP) real-time web analytics solutions for customers of different sizes and languages worldwide. A 30 days free trial is available for new customers to give it a try without any risks. |
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OneStat.com provides real-time web analytics for large, medium and small sites. The package for smaller sites starts at about $10/month and for large sites at about $155/month. OneStat is available in different languanges and has more than 75,000 customers worldwide. New customers can try OneStat.com risk free for 4 weeks without paying anything. |
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Clicktracks.com - Clicktracks offers Hosted and Software Web Analytics Software and Service Provider for Internet Marketers of any shape and size. |
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Webtrends WebPosition Pro - Try it for Free! Marketing Excellence Award Winning WebPosition / WebPosition Pro is a Tracking and Web Analytics Solution by Webtrends. Try it for free and without any risks or obligations. |
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 HitsLink.com - Advanced Keyword, Search Engine, Campaigns, Analytics and Website Statistics for Marketing Analysts. a 30 Days Free Trial is available! |
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IndexTools.com - Tracking, Web Analytics (E-Business or Enterprise Edition) and CPC Bid Management (Beta, Invitation only) Solutions for Google AdWords, Yahoo! (Overture) and Miva. Free Trial for Web Analytics solutions! |
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Fireclick by Digital River provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. Fireclick is a hosted application service. |
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Affinium NetInsight (NetTracker) by Unica (created by Sane Solutions which was aquired by Unica in 2006) is part (module) of Unica's Enterprise Marketing Management (EMM) Software |
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NetStat Pro by the brittish company Netstat is a tracking solution for smaller websites. It cost £90 per year for 3 pages and max. 250,000 pageviews quarterly (or extra fees will be due). A free 4 weeks trial is available. |
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Google Analytics (based on Urchin Web Analytics Software, which was aquired by Google in late 2005) - Free Website Statistics (Only recommended, if you do not mind that Google will have access to your complete analytics data).
Urchin by Google Analytics, Desktop Software Download and Upgrade (Trial Version)
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Microsoft Gatineau is Redmonds answer to Google Analytics. It is currently in private beta, but you can request an invitation on their website. Like Google Analytics, MS Gatineau is free, but you have to ask yourself if you are confortable with MS having your sensible analytics data. |
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Site Meter is a free Web Analytics and "web counter" service that tracks basic metrics. The special feature of the service is the option to make the stats available for accessing to any visitor of your site, either completely or just the summary, or nothing. It's up to you. |
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103Bees.com - Search traffic analysis, 30 days free, then one-time fee of $19.95 for sites with traffic < 100,000 visitors per month, sites that have more visitors than that have to pay $9 per month. It's focused on keyword analysis, rankings and referring search engine. I say that it is a good addition next to having a full blown web analytics solution to track everything else in more detail. |
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AddStatsFree.com is a full blown web analytics package by a company who does web analytics since 1999 already. The only catch is, that the tracking code shows a little icon with a link to their website on your site. That is a small trade off for what they give you in return. |
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3DStats.com is for the people who like the stats provided by AddStatsFree.com, but don't want to have their icon showing up on their websites in return for the free service. 3DStats.com is the paid professional version by the same folks who created AddStatsFree.com. |
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Clicky.com Web Analytics 2.0. Clicky has a very comprehensive API available for automated access to the analytics data, it offers a very cheap white label option, starting at $49 per month for 20 sites and 100,000 daily page views. Regular premium services starts at less than $2 per month. You start with a free account and can't even upgrade right away. You have to wait 14 days that you know what you will pay for (that's what they say). Other features include: custom tracking options, widgets, Feedburner feed tracking (awareness API), RSS feeds for quick stats. You can host the JS tracking code on your own server and gather all the date there and transmits the information via a basic image link. |
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Lodgy.com is a classic web analytics solution with a web 2.0 interface. You start with a 14 days free trial and then have to decide if you want to continue the service or not. The fee ranges between $3 and $10 per month, which depends on two factors, the number of page loads per month (page views) and the number of last visitor information stored for review (300, 500 or 1000). |
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ExtremeTracking.com - Advertising Supported Tracking Service which provides the basic Analytics and Reporting (Non-Public Pro version Available) |
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TheCounter.com is a very basic but free web counter and logging service provided by Internet.com, which is owned by JupiterMedia Corp. |
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WhoZonTop HitTracker or DirectHit by ICDirect provides free real-time stats for your web sites. The commercial version which does not show the HitTracker logo and link on your website starts at the low price of $5.99 per month. |
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phpMyVisites is a free and powerful open source (GNU/GPL) software for websites statistics and audience measurements. phpMyVisites is PHP based and requires the Apache webserver, MySQL and PHP version 4.3 or higher. It has a practical GUI interface, which is available in more than 30 languages. |
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phpOpenTracker is a framework solution for the analysis of website traffic and visitor clickpath/clickstream analysis. It is written in PHP and can be integrated into your website either by using an image tag or by adding a few lines of code to your existing PHP code. It can be used on any platform that supports PHP (including Windows with MS IIS) and several database platforms, including MySQL, SQL Server, Oracle and PostgreSQL. |
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Analog.cx is a free raw web log analyser desktop software for Windows 32bit to analyse your websites log files. Analog is available in over 30 languages. |
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WebAlizer is a free web server log file analysis program that is distributed under the GNU General Public License. |
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Reinvigorate.net - Measurement, performance, and regression analysis tools for evolving websites and blogs of all sizes. Currently in free beta. A new group of people is invited about every one/two weeks or so. |
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ClickTale.com - Web Analytics solution that provides next to standard tracking and reporting features also the ability to record and replay a limited number (per day) of actual user sessions, including their mouse movements and actual time spent on each page. The ClickTale service is currently in closed beta, but accepts new beta testers, if they qualify. |
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HitTail (beta) at MyLongTail.com - Free tool to track SE referrer Keywords used by visitors to find your site on search engines, focusing not on the top keywords but "the long tail" ones instead. |
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DigitalPoint Search Engine Keyword Tracker & Keyword Ranking Tool (requires DigitalPoint Account / Free) |
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CrazyEgg.com - Click Tracking Service. Shows Stats in Site Overlay, "HeadMap" display feature (Free to $99 per month). |
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Search Term Optimizer by SearchTerms.com - Search Term Optimizer - Find the best search terms for your site. |
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HyperTracker is an automated, easy-to-use pay-per-click campaign tracking and management tool. It is free to use for 14 days and only $19.95 per month after the end of the trial period. |
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KeywordMax is a keyword research, tracker and ROI analysis service provided by Direct Response Technologies who has years of experience in affiliate program tracking through their main product/platform DirectTrack. |
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Omniture SearchCenter® - PPC and SEO Campaign Tracking and Management Solution for Enterprise Clients |
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Dynamic Bid Maximizer Advance and Dynamic Bid Maximizer Overture. Manage your PPC(Pay-Per-Click) campaigns by Apex Pacific. |
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AdGooRoo.com PPC Campaign Monitoring. Organic Results Monitoring and Keyword Research. |
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OneStat AdWorks provides real-time web analytics and tracking for PPC advertisers who are using Google AdWords, Yahoo! Search Marketing, Enhance, Miva, Kanoodle or Espotting. Try it free for 4 weeks. |
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WinnerAlert by LowerYourBidPrice.com - AdTool to lower your bid spending on AdWords. Split Testing for the lazy folks. |
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Split Tester is an easy to use and free online tool to compare the performance of two pay-per-click ads based on a few basic figures that are tracked and reported by all major PPC services providers. |
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BetterPPC.com provides professional PPC Ad Testing and PPC campaign setup, configuration and management via patent pending technology for the serious paid search marketer |
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Offermatica is a professional hosted testing and optimization service for paid search campaigns and beyond. |
| Paid search campaigns have their own unique needs and problems that you have to deal with in regards to tracking, statistics and analytics. My resources for paid search campaign management, tracking and reporting are just what you need to find those solutions for your unique problems. |
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MyBlogLog - Track Links on your blog for fee (standard), or PRO for only $3 per month. It also has a social network aspect to it that might be of interest as well. MyBlogLog was acquired by Yahoo! at the end of 2006. |
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Performancing.com, also known as Performancing Metrix, is a free hosted blog analytics solution that provides blog traffic statistics and more. Performancing was acquired by Pay Per Post in December 2006. |
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Feedburner.com provides blog RSS or ATOM feed enhancements, distribution and performance tracking services, beyond your blog activities alone, such as feed usage, subscriber and reader figures, clicktroughs and more |
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For detailed Keyword Research visit my comprehensive collection of Keyword Research Resources, Tools and Services. There are a number of resources out there in all kinds of different varieties. The resources are often free, some have a fair price and others that are suited for experienced professionals and large corporations only. Do your Keyword Research well, it is the foundation of your whole SEO or PPC Campaign! |
Web Analytics and site conversion calculators (XLS) by FutureNow, Inc.(pdf version).|
Also worthwhile to check out: Trends & Statistics, internet research companies & services and Internet Marketing Benchmark Guides. |
For Example:
Conversion Attribution Research Brief by Josh Dreller for Four DigitalTracking Sales Triggers with Conversion Attribution by Josh Dreller, featured article for Search Marketing Standard Magazine Issue Winter 2008/2009. |
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Web Analytics Demystified   |
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Marketer's Guide  |
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Web Metrics - Proven Methods for Measuring Web Site Success |
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Recommended |
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Recommended |
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The Big Book of Key Performance Indicators |
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Buyer's Guide to 
Currently Unavailable! |
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The UK Web Analytics Buyer's Guide e-Book - Download Free Sample |
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Internet Statistics Compendium |
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Marketing Metrics - 50+ Metrics Every Executive Should Master |
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Web Analytics An Hour a Day |
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Hyperion (owned by Oracle) is the largest BI software provider on the market. It also has a build-in web analytics module called "Web Analysis". |
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Cognos (owned by IBM). A tighter integration of Cognos into IBM Websphere web server is planned. Cognos offers today already analytics for customers who use IBMs Websphere as web server for their website. |
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Business Objects (owned by SAP) They offer also a web analytics solution that integrates with their business intelligence platform called WebIntelligence®. |
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PerformancePoint Server by Microsoft (formerly called Microsoft BI). It is not clear at this point how and if PerformancePoint Server will have a tight integration with Microsofts web analytics platform dubbed "Gatineau", which is currently in closed beta. |
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SAS Institute offers next to their enterprise level business intelligence solution also an enterprise web analytics solution as well. |
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MicroStrategy provides already an integrated solution for customers who are using the e-marketing enabled CRM platform Annuncio. |
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Information Builders BI solution WebFocus is a scalable SOA (Software Oriented Architecture) product that allows integration with various other software vendors via their ETL (Extract, Transform and Load) services and DataMigrator tools. |
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